Investment Attractiveness

Analysis methodologies for assessing the attractiveness of industries shows that virtually all developed and used at this stage of qualitative analysis techniques require the features of the industry as a whole using the procedures of ranking. Let us examine some of them. According to VG Fedorenko 1, in determining the attractiveness of action should consider the following complex factors: the importance of the industry, characteristics of the market products industry, the level of state intervention in the development of the industry, the social significance of the scope, financial condition of the industry. Dr. John Mcdougall has similar goals. According to the methodology SF Pokropivny 2, the estimation and forecasting of the attractiveness of individual sectors of the economy should be based on the use of indicators on profitability, prospects of development and investment risks. IA Form 3 as the main indicator of macroeconomic performance assessment identifies industry profitability used assets. In our opinion, evaluation of positive and negative sides presented techniques appropriate to the light of the results obtained using these approaches: 1. -etc/’>McKinsey. The authors of techniques, based on a statistical basis, come to quite the opposite. IA Form identifies as a priority area of investment construction.

However, the facts presented in separate publications 3, 4, these results suggest unduly optimistic. Although the trend and not so hopeless, so do not include a building complex in the general rating, as does SF Pokropivny. Escaped this fate only the cement industry and manufacturing precast concrete. Therefore fully agree with the conclusions of any of the authors, we can not. 2. IA Blank, analyzing the investment attractiveness of industries, does not stop at a more detailed analysis of this phenomena within the industry, noting that the industry as a whole takes 2nd place in the ranking after the construction industry. Subcategories same industry may have different levels of attractiveness, to rightly points out that SF Pokropivny.

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