Marketing experience in Advertising
Today most companies are looking to involve consumers emotionally, by strategies that make the customer interacts with the product or service and thus create a “top-of-mind” enabling him to return to buy the product or identify with a specific brand, because human beings are motivated to select or buy a brand because of the emotional link that you have with this. To get to get this emotional bond, marketing professionals are using advertising campaigns for various media, allowing them to reach consumers more emotional, it is the case of the Renault company has focused its advertising on the experiences that can be live having a car of this brand, as seen incommercial truck following Renault Logan.
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