Urban Bikes

Info poster there with 10 reasons to bike more health, cost-consciousness, or the fun of movement – many reasons, to drive more bike. The Dusseldorf creative Office ELEMENT ZWO has collected ten of these reasons, processed and visualized in the form of an information poster. Hereby, ELEMENT ZWO wants to show that information design able is, new perspectives and generate informative value. Also, more people for the use of the bicycle to be animated by the poster. Ten clear facts on the main reduced illustrate the advantages of the bike compared to the car. That the bicycle offer only benefits for health and the environment, is much too short under attack, says Tim Stenzel, owner and co-founder of ELEMENT ZWO and even passionate cyclists. Information design is exactly the right way to convey benefits clearly and concisely and to tackle stubborn prejudices. The creative Office has the ten most important on the basis of numerous journalistically researched data, studies and publications Cycling facts developed.

The design focused particularly on an easily understandable and memorable visualization. To succeed the poster to highlight the benefits of cycling from different perspectives and to formulate a clear statement: the bike is the ideal means of transport. One of the ten reasons, for example, shows that cyclists, contrary to widespread belief, are faster than motorists on the target. “Considering that a car advantage time for finding a parking space and additional walking to your destination, only when other routes”, Stenzel explains. ELEMENT ZWO in the low operating Scots and the enormous added value for society and the environment looks more reasons that speak for cycling. That the poster could be also a pictorial Ode to the bicycle, is probably because that all ELEMENT ZWO are an enthusiastic cyclist admits Stenzel smiling. ELEMENT two loves the bike, because it is so like ourselves: efficient, reliable, well thought out and sustainable -a simple solution to many complex challenges.” ELEMENT ZWO offers the complete poster and references available for download at 10gruende.html on ELEMENT ZWO ELEMENT ZWO is a specialized in information design, bike-friendly creative Office in Dusseldorf. Strategic and analytical thinking with creativity and Zeitgeist combined ELEMENT ZWO.

Complex processes, to visualize structures and information, item ZWO opts for originality and reduction. Innovative methods of presentation in the form of emotional icon and icon systems overcome this language and concentration barriers. Each tailored to project and customer solutions to create an individual style which increase the recognition value, increases motivation and at the same time dedicated to the identity.