Posts Tagged ‘treatment’


Thursday, March 14th, 2013

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Posted in General | Comments Off on Attribution

Currently, an advertisement must be magical, emotional, exciting, entertaining, stimulating, intriguing, creative and above all immediately. Today we have to point to the sensitive side of people and that purchasing decisions are more tied to the emotional side that intellectual/rational. Today we have to point to the simple, people have an attention deficit and lose interest very quickly. Getting my company has that simplicity when it comes to talk with your customers? Simple, simplify is a game of words, but just that it is; look for that verb, this adjective, that quickly identify in the market, with its clients, in Word of mouth. That term or Word must be original, of course, does not fall into fashion, these expire.

Find a detail that was ignored and use it, exit trend, stop stereotyping its products, your company, know it and find that that will identify it over all things and immediately. Now let’s talk about the ads and its simplicity. People they are bombarded information, and that bothers them. Simplify!, delete all those details that distract, all these data and unnecessary information. A product is not what it is, if not what the customer perceives that it is.

Therefore, know your customers, analyze what you look at when they’re looking at your company, your brand, your service. Surprise them, without letting the simplicity, it is a little ambiguous and put on test to their customers, they love them. The current man enjoys thinking, guessing, participating, belonging to something special, sharing their intelligence with others. Today people buy their products that want to not because you have the latest technology, people acquire their services makes it important to them, that they want for their life. Again, we know our audience, we know that man is generally centered on their person, in their well-being, your weight, your physical condition, your status, your your your if were able to give them a benefit that enlarge some of those features that make an important, healthy, intelligent, sophisticated individual have our armed business. We already know that we have to say to reach our customers and make them feel cool, cool, cool and now do do? Use humor, remove a second reality that haunts him, his customer and give a respite. Humor makes that your ad is more likely to be retained and their more human brand. A more humane brand can serve as bridge between the product and its consumer. Break schemes, people are involved in a reality of eternal youth, adolescent whims and revelation against the taboos and stereotypes. Use irony, is complicated, we must be careful and use it primarily to get to a public spot, not mass. I.e., use a medium that does not reach easily to everyone, rather almost direct to the potential client. Don’t think that being creative is to be original, don’t think that impact is sell, no! the attention It is not selling, and advertising must sell. It has to be very careful and thorough. When an advertisement is done brilliantly, for example on public roads, it will be remembered forever and by many people, but if you do wrong becomes a public grievance. To read about how to properly use the images in advertising read: at a glance. What sell us images.